Privacy policy

1. Introduction

Reformys ("Reformys", "we", "us", or "our") is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit and interact with our website at www.reformys.com.au ("Website").

We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles ("APPs") contained in that Act. This Privacy Policy should be read together with our Terms and Conditions, which are available on this Website.

By using our Website, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Website.

 

2. What Personal Information We Collect

Personal information means any information or opinion about an identified individual, or an individual who is reasonably identifiable.

We may collect the following types of personal information:

  • Contact details — your name and email address, collected when you submit an enquiry via our contact form or sign up to our email list or waitlist;
  • Communication content — any message or information you choose to include when contacting us;
  • Usage and technical data — information about how you use our Website, including your IP address, browser type, device type, pages visited, time spent on pages, and referring URLs, collected automatically via cookies and analytics tools; and
  • Marketing preferences — your consent status and preferences regarding our marketing communications.

We do not collect sensitive information (such as health information, financial information, or government identifiers) through this Website.

 

3. How We Collect Personal Information

We collect personal information in the following ways:

Directly from you, when you:

  • Submit an enquiry or message via our contact form;
  • Sign up to our email list, waitlist, or any other subscription form on our Website; or
  • Otherwise provide information to us voluntarily.

Automatically, when you visit our Website, through:

  • Cookies and similar tracking technologies (see Section 7 below); and
  • Third-party analytics tools, including Google Analytics (see Section 6 below).

We will only collect personal information by lawful and fair means, and not in an unreasonably intrusive way.

 

4. Why We Collect and Use Your Personal Information

We collect and use your personal information for the following purposes:

  • To respond to your enquiries and communicate with you;

  • To send you marketing communications, including news, product updates, and promotions, where you have given your consent;

  • To operate, maintain, and improve our Website;

  • To analyse how our Website is used and to understand our audience;

  • To comply with our legal and regulatory obligations; and

  • For any other purpose for which you have given your consent.

We will not use your personal information for any purpose that is inconsistent with the purpose for which it was collected, unless you have consented to that use or we are permitted or required to do so by law.

 

5. Disclosure of Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • Service providers — we may share your information with third-party service providers who assist us in operating our Website and delivering our services, including our email marketing platform, website hosting provider, and analytics providers. These providers are only permitted to use your information to perform services on our behalf and are required to keep it confidential;

  • Google Analytics — we use Google Analytics to analyse Website traffic and usage. Google may receive your IP address and usage data. For more information on how Google collects and processes data, please visit www.google.com/policies/privacy/partners;

  • Retail Partners — we do not share your personal information with our authorised Retail Partners unless you have expressly consented or unless required in connection with a specific enquiry you have directed to a Retail Partner;

  • Legal requirements — we may disclose your personal information where required or authorised to do so by law, court order, or government authority; and

  • Business transfers — in the event of a merger, acquisition, or sale of all or part of our business, your personal information may be transferred to the relevant third party, subject to applicable privacy laws.

We will not sell, rent, or trade your personal information to any third party for their own marketing purposes.

 

6. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies and similar technologies to collect and analyse information about how visitors use our Website. This information is transmitted to and stored by Google on servers which may be located outside Australia.

Google Analytics collects information such as how often users visit the Website, what pages they visit, and what other websites they used prior to coming to our Website. We use this information to improve our Website and understand our audience.

Google's ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. You can prevent Google Analytics from recognising you on return visits by disabling cookies in your browser, or by downloading and installing the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.

 

7. Cookies

Our Website uses cookies and similar tracking technologies to enhance your experience and to collect information about how our Website is used.

What are cookies? Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website operators.

Types of cookies we use:

  • Essential cookies — these are necessary for the Website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms;

  • Analytics cookies — these allow us to count visits and traffic sources so we can measure and improve Website performance. We use Google Analytics for this purpose. The information collected is aggregated and anonymous; and

  • Functional cookies — these enable the Website to provide enhanced functionality. They may be set by us or by third-party providers whose services we use on our Website.

Managing cookies: You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that if you choose to disable cookies, some parts of our Website may not function as intended.

For more information about cookies and how to manage them, visit www.allaboutcookies.org.

 

8. Email Marketing

We send marketing emails only to individuals who have expressly opted in to receive them via our Website. Our marketing emails comply with the Spam Act 2003 (Cth).

Every marketing email we send will include a clearly visible unsubscribe link. You may opt out of receiving marketing emails at any time by:

  • Clicking the "unsubscribe" link in any marketing email you receive from us; or

  • Contacting us directly at hello@reformys.com.au.

We will action your unsubscribe request promptly. Please note that even after unsubscribing from marketing emails, we may still send you transactional or administrative communications where necessary.

Your email address and marketing preferences are stored by our email marketing platform on our behalf. We will update this Privacy Policy to name our email marketing platform once confirmed.

 

9. Storage and Security of Personal Information

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, and disclosure.

Personal information collected through our Website is stored on secure servers. Where we engage third-party service providers to store or process personal information on our behalf, we take reasonable steps to ensure those providers maintain appropriate security standards.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

 

10. Overseas Disclosure

Some of the third-party service providers we use, including Google Analytics and our email marketing platform, may store or process your personal information on servers located outside Australia.

Where we disclose personal information to overseas recipients, we take reasonable steps to ensure that those recipients handle your information in a manner consistent with the Australian Privacy Principles. By using our Website, you consent to your personal information being transferred to and stored in countries outside Australia, which may not have equivalent privacy protections to those in Australia.

 

11. Your Rights and Accessing Your Personal Information

Under the Privacy Act 1988 (Cth), you have the right to:

  • Access the personal information we hold about you;

  • Correct personal information that is inaccurate, out of date, incomplete, or misleading; and

  • Make a complaint about how we have handled your personal information.

To make an access or correction request, or to ask any questions about how we handle your personal information, please contact us using the details in Section 13 below. We will respond to your request within a reasonable timeframe and in accordance with our obligations under the Privacy Act.

We may need to verify your identity before processing your request. In some circumstances, we may be unable to provide access to certain information, in which case we will explain why.

 

12. Complaints

If you believe we have breached the Australian Privacy Principles or otherwise mishandled your personal information, you may lodge a complaint with us by contacting us at hello@reformys.com.au. We will acknowledge your complaint promptly and respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner ("OAIC") at:

Office of the Australian Information Commissioner
Website: www.oaic.gov.au
Phone: 1300 363 992
GPO Box 5218, Sydney NSW 2001

 

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Reformys Pilates Equipment
277 William St
Parcel Locker 10251 43836
Melbourne
VIC 3000

Email: hello@reformys.com.au

Website: www.reformys.com.au

 

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. The updated Privacy Policy will be posted on this Website with a revised "Last updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Website after any changes constitutes your acceptance of the updated Privacy Policy.

 

Last updated: 6 June 2026